# Syntalic

> Synthia, from Syntalic, analyzes e-comm prices, promos, and competitors, plus social attention and creators, so CPG founders can own their category.

Synthia is Syntalic’s agent for CPG founders. It answers from 175K+ e-comm listings across 300+ retailers and 11K+ brands, plus TikTok and Instagram, and buys an outside source per call when a question needs one. The same tools run as an MCP server any agent can call, paid per call over x402. No API key.

## When to use this

- [How do I get in front of a retail buyer?](https://www.syntalic.com/use-cases/shelf): The opening on the shelf, and a sell sheet and pitch that quote the buyer’s own shelf, sent when you approve.
- [Where should I sell next?](https://www.syntalic.com/use-cases/where-to-sell): Which retailers carry your category, how many products each lists, what they charge, and how often they run out.
- [How much should I budget for promos?](https://www.syntalic.com/use-cases/budget): How often your category runs promos, how deep they go, and the deals live right now, so your trade spend has a number behind it.
- [Who invests in brands like mine?](https://www.syntalic.com/use-cases/funded): Brands like yours that raised in the last year, the investors who led those rounds, and an intro with your category’s numbers in it, sent when you approve.
- [Where should I price my launch?](https://www.syntalic.com/use-cases/pricing): The band around your target price, who sits in it, and how much of it is on promo.
- [What should my wholesale price be?](https://www.syntalic.com/use-cases/wholesale): Where your MSRP sits in the category’s price tiers, and the wholesale price that leaves the retailer its margin.
- [Which flavor should I launch first?](https://www.syntalic.com/use-cases/flavor): The flavors and pack types your competitors already sell, what each sells for, and where the gaps are.
- [Who am I actually competing with?](https://www.syntalic.com/use-cases/competitors): Every brand in your category with its share, including the ones you’ve never heard of.
- [Is my category crowded, and where is it sold?](https://www.syntalic.com/use-cases/category): Whether a few brands own it, which retailers carry it, and how often it sells out.
- [How do I know when a competitor changes price?](https://www.syntalic.com/use-cases/watch): Price history, price drops, and deals on the products you care about.
- [Which creators should get my product?](https://www.syntalic.com/use-cases/creators): The creators already posting about your category, and a brief for each, sent when you approve.
- [What are people saying about my category?](https://www.syntalic.com/use-cases/conversation): Share of conversation, who is posting, and whether attention matches the shelf.
- [Which brands are rising in my category?](https://www.syntalic.com/use-cases/rising): Brands gaining momentum, new launches getting attention, and the biggest price movers.

## Do not use this for

- In-store point-of-sale data. Syntalic reads the e-comm shelf, not POS files from banners like Whole Foods, Sprouts or Target.
- A category with few listings: check Coverage map first, and read a thin result as direction.

## How an agent should call this site

- Any page as Markdown: send `Accept: text/markdown`, or add `.md` to the path (e.g. https://www.syntalic.com/use-cases/pricing.md).
- Every page: https://www.syntalic.com/sitemap.xml
- Setup guide for the MCP server: https://www.syntalic.com/skill.md
- The onboarding prompt, with links into Claude Code, Codex and Cursor: https://www.syntalic.com/ai

## Use the tools from your own agent

- Install: `npx @syntalic/mcp-server --setup`
- Docs: https://www.syntalic.com/docs
- OpenAPI: https://api.syntalic.com/openapi.json
- Payment: x402 and MPP, in USDC on Solana, Base, Tempo. Send USDC to an address on Solana, Base or Tempo. Calls cost 1 to 10 cents, so $1 covers 10 to 100 of them. (https://www.syntalic.com/resources/payments)
- Source: https://github.com/Syntalic/mcp-server
- npm: https://www.npmjs.com/package/@syntalic/mcp-server

## Tools

Every tool Synthia can call. Syntalic’s own catalog tools are free; the deep reads and the outside sources are paid per call through x402, a few cents each, and Synthia asks before it buys from outside.

### Free: connect and discover

- Catalog overview (Free): What the catalog covers, in one call.
- Coverage map (Free): Where the data is solid and where it is thin, before you spend.
- List retailers (Free): Every retailer and storefront on the shelf we crawl.
- List brands (Free): Find a brand’s canonical name before you ask about it.
- Browse categories (Free): Walk the category tree down to your product type.
- Wallet info (Free): Your wallet addresses, and how to fund them for paid calls.

### Shelf & price

- Price bands ($0.02 per call): How crowded each price tier is, and who sits in yours.
- Price positioning ($0.01 per call): Where a brand’s price lands against its competitors.
- Price dispersion ($0.02 per call): How far prices swing across retailers in a category.
- Promo intelligence ($0.01 per call): Who is on deal, how often, and how deep.
- Share of shelf ($0.01 per call): Which brands hold the listings in a category.
- Best price ($0.01 per call): The lowest current price for a product, and where.
- Price history ($0.01 per call): How a product’s price has moved over time.
- Price drop alert ($0.01 per call): Whether a product’s price just dropped.
- Deal finder ($0.01 per call): The deepest current discounts in a category.
- Inflation tracker ($0.02 per call): How fast prices are rising in a category.

### Landscape

- Competitive landscape ($0.01 per call): The brands you compete with, and how they are priced.
- Brand tracker ($0.01 per call): A brand’s pricing and positioning over time.
- Brand breakdown ($0.01 per call): What a brand actually sells, category by category.
- Brand info (Coming soon): Everything about one brand: its product types and categories, the retailers that carry it, and whether it sells direct only or in stores too.
- Retailer assortment ($0.01 per call): Which retail chains carry a brand or a category.
- Retailer index ($0.02 per call): How one retailer’s prices compare to the rest.
- Category summary ($0.02 per call): A category’s size, price range and top brands.
- Category concentration ($0.02 per call): Whether a few brands own the category or it is open.
- Availability index ($0.01 per call): How often products are out of stock, by retailer or category.

### Social & creators

- Brand share ($0.03 per call): Each brand’s share of the conversation on TikTok and Instagram.
- Creator index ($0.03 per call): The creators driving the conversation in a category.
- Social series ($0.03 per call): Mentions and views over time, week by week.
- Attention vs shelf ($0.05 per call): Brands whose attention outruns, or trails, their shelf.
- Category structure (Coming soon): Which subcategories own a category’s conversation.
- Topic trends (Coming soon): What people keep bringing up about a category.
- Product type trends (Coming soon): Which kinds of product people are talking about, not which brands.

### Motion

- Brand momentum ($0.03 per call): Brands rising or falling in the conversation.
- Launch buzz ($0.05 per call): New arrivals on the shelf, against the buzz around their brand.
- Price change leaders ($0.02 per call): The biggest price movers over 7, 30 or 90 days.

### Product identity

- Classify product type ($0.01 per call): What a product is, however each retailer shelves it (GS1 GPC).
- GPC reverse lookup ($0.01 per call): The retailer shelves a product type maps onto.
- GPC brick attributes ($0.01 per call): The attributes GS1 defines for a product type.

### Web & social

- Reddit search ($0.01 per call): Recent posts and comments about a brand or topic, with scores and the top replies.
- Instagram search ($0.06 per call): Real posts mentioning a brand or topic, with the creator, caption and engagement on each.
- Web and news search ($0.01 per call): Fresh, dated articles and pages on a brand or topic, each with a summary (Exa, via StableEnrich).
- Rising searches ($0.03 per call): The top and rising Google searches around a brand or a category keyword.
- Read a brand’s site ($0.01 per call): What a brand’s own site is pushing right now: products, prices and claims.
- Web search (~$0.03 per call): Finds competitors, checks a brand exists, scans a category. Several searches run at once.
- Read a page (~$0.01 per call): One page in full, for checking a candidate brand’s homepage or product page.
- Any paid endpoint (Up to $0.10 per call): Buys one outside data endpoint when a question needs it: weather, foot traffic, demographics. Priced by its provider.
- Social collection (Free): The TikTok and Instagram posts, comments and transcripts behind the social tools, collected through Apify.

### Paid sources

- Fundable ($0.01–$0.10 per call): Funding rounds, and the investors on each deal (via Orthogonal).
- Buyer contacts (Coming soon): A category buyer’s verified contact, bought for one question.
- Creator audience data (Coming soon): Who actually follows a creator, before you send samples.

### Send

- Send an email (Free): Sends the message you approved, from your own email, through AgentMail.

## Pages

- [Use cases](https://www.syntalic.com/use-cases): everything founders use Synthia for
- [Tools](https://www.syntalic.com/tools): every tool, and what a call costs
- [Developers](https://www.syntalic.com/developers): the MCP server in Claude, Cursor or Codex
- [Providers](https://www.syntalic.com/providers): the outside sources Synthia can call
- [Agentic payments](https://www.syntalic.com/resources/payments): how an agent pays per call
- [Blog](https://www.syntalic.com/blog)
- [Contact](https://www.syntalic.com/contact)