How often
How often each brand in your category runs a promo.
Budget for promos
Know what your category’s promos will cost you.
Ask it like:“How much promo should we plan for once we’re on shelf?”
One run, start to finish
- Promo intelligence
- Deal finder
We’re getting on shelf next quarter. How much promo should we budget for soda?
- Checked 30 days of promos across 21 soda brands: Promos are rare: OLIPOP ran one in 2 of 411 checks.
- Scanned soda for live discounts
Soda barely discounts online. OLIPOP was on promo in 2 of 411 checks, 27.9% off on average when it did, and Zero Poppi ran 5.5% off once in 36. The one live deal is Bloom Pop’s 15-pack at 20% off. Plan for occasional promos around 20–28% off, not a standing discount.
What you get
How deep
The average and deepest discount when they do.
What’s live
The deals and discounts running in your category right now.
Questions about this one
No. Slotting fees are negotiated with each retailer and aren’t published. What it shows is how your category discounts, the part of trade spend you can plan from the shelf.
Get on the shelf
Related use cases
Get on the shelf
Get on the shelf
The opening on the shelf, and a sell sheet and pitch that quote the buyer’s own shelf, sent when you approve.
Get on the shelf
Pick your next retailer
Which retailers carry your category, how many products each lists, what they charge, and how often they run out.
Get on the shelf
Get funded
Brands like yours that raised in the last year, the investors who led those rounds, and an intro with your category’s numbers in it, sent when you approve.
Why wait?
Test out the MCP today with Claude, Codex or the agent of your choice.
How much should I budget for promos?
Join the waitlist for the dashboard, or try the MCP today.