The flavors
The flavors and pack types your competitors already sell, brand by brand.
Choose your first flavor
Pick the flavor the shelf leaves room for.
Ask it like:“Which flavor should we launch first?”
One run, start to finish
- Competitive landscape
- Price bands
We’re launching a prebiotic soda. Which flavor should we lead with?
- Read the top 20 soda listings by flavor: Cherry cola and ginger are the flavors both OLIPOP and Zero Poppi sell.
- Priced 380 sodas, tier by tier
Cherry cola and ginger show up at both shelf leaders, OLIPOP at $35.99 and Zero Poppi at $29.88, so leading with either puts you head to head. Poppi leads with variety packs at $29.99. Flavors neither leader lists, like the ones only one brand carries, are where there’s room.
What you get
Their prices
What each flavor and pack sells for on the shelf.
The gaps
Flavors the shelf leaders don’t carry yet, where a new one has room.
Questions about this one
No one can promise that. It shows which flavors and packs are already on the shelf, what they sell for, and how often they run out, so you choose with the shelf in front of you instead of a comment poll.
Price and position
Related use cases
Price and position
Price your launch
The band around your target price, who sits in it, and how much of it is on promo.
Price and position
Price for wholesale
Where your MSRP sits in the category’s price tiers, and the wholesale price that leaves the retailer its margin.
Price and position
Map your competitors
Every brand in your category with its share, including the ones you’ve never heard of.
Why wait?
Test out the MCP today with Claude, Codex or the agent of your choice.
Which flavor should I launch first?
Join the waitlist for the dashboard, or try the MCP today.