The risers
Brands gaining momentum in the conversation, and the ones newly appearing.
Ask it like:“Which new brands are moving in my category this month?”
Which new brands are moving in soda this month?
Nothing moved on price: all 102 sodas held for 30 days. The conversation data for soda was too thin this month to rank who’s rising, so I won’t guess. Ask again next week.
Brands gaining momentum in the conversation, and the ones newly appearing.
New arrivals on the shelf, set against the buzz around their brand.
The products whose prices moved most over 7, 30 or 90 days.
Three different signals. Brand momentum reads brands rising or falling in the conversation. Launch buzz sets new arrivals on the shelf against the buzz around their brand. Price change leaders lists the biggest price movers.
Own the conversation
The creators already posting about your category, and a brief for each, sent when you approve.
Own the conversation
Share of conversation, who is posting, and whether attention matches the shelf.
Get on the shelf
The opening on the shelf, and a sell sheet and pitch that quote the buyer’s own shelf, sent when you approve.
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