How crowded
Whether a few brands own the shelf, or it is genuinely open.
Read the category
Know how crowded your category is, and where it sells.
Ask it like:“Is this category crowded, and where is it sold?”
One run, start to finish
- Category summary
- Category concentration
- Availability index
Is soda crowded, and where is it sold?
- Summarised 191 sodas from 7 retailers: 21 brands, and only 59.6% of listings in stock.
- Checked how much of the shelf the top brands hold: The top four brands hold 77.7% of it.
- Checked stock, retailer by retailer
Crowded at the top: four brands hold 77.7% of the shelf. It sells across 7 retailers, and stock is patchy. Sam’s Club was out on 5 of 16 sodas, Hy-Vee on none of 21.
What you get
Where it sells
Which retailers carry it, and how each one’s prices compare to the rest.
How available
How often products go out of stock, retailer by retailer.
Questions about this one
Category concentration says whether a few brands own the category or it is open. A concentrated one means fighting incumbents for the same shelf; an open one means room, and usually more small brands competing for it.
Price and position
Related use cases
Price and position
Price your launch
The band around your target price, who sits in it, and how much of it is on promo.
Price and position
Price for wholesale
Where your MSRP sits in the category’s price tiers, and the wholesale price that leaves the retailer its margin.
Price and position
Choose your first flavor
The flavors and pack types your competitors already sell, what each sells for, and where the gaps are.
Why wait?
Test out the MCP today with Claude, Codex or the agent of your choice.
Is my category crowded, and where is it sold?
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